A testimonial from a participant in a CO.STARTERS cohort in Jackson, TN: "CO.STARTERS was the right choice for me," said Alison Weaver of Kingdom Concierge. Through the CO.STARTERS process, Allison learned from established business owners who were teaching the class and from her like-minded, business owner classmates. Since completing CO.STARTERS, Kingdom Concierge has expanded it's business to include 21 agents across 9 states and they have more than tripled their sales.

Who’s It For

If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, CO.STARTERS is for you. The only real prerequisites are (1) having an idea you’re ready, willing, and excited to share and pursue and (2) a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment. If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

How Does it Work

Drawing from the experience of successful entrepreneurs and startup veterans from around the globe, CO.STARTERS at SOAR Innovation walks creative small business owners through effective business modeling methods in a simple and intuitive way, and with the help of a supportive community.

What to Expect

Rather than treating a startup like a large corporation and writing a detailed business plan, CO.STARTERS participants are encouraged to build and test small models first. In the process, participants receive real-time customer feedback, update their models to meet customer needs and avoid creating businesses based on incorrect assumptions.



Brings 10-16 people together to learn from one another, creating a strong network of support for startups.

Community Centered

Helps you and your business benefit from our welcoming community of creative entrepreneurs.


Uses simple, easy to understand language and addresses the full spectrum of learning styles.


Offers a tangible process for identifying, testing and adapting business assumptions to create a viable startup, and provides practical steps to launch, rather than theoretical concepts.

Customer Focused

Assumes customers should be the primary concern in every aspect of creating a business.


Helps shape passions into viable and sustainable business models, whether you’re a graphic designer, an artist or the next big software success story.